What a competitor website analysis should cover
Cover the promise, the price and the proof. The promise is the headline and target segment. The price is plans, limits and trial wording. The proof is features, integrations and the pages that name you.
- Homepage headline, tagline and primary call to action
- Pricing page plans, prices and limits
- Product pages and release notes
- Careers page for investment signals
- Pages that compare themselves to you
How to do it by hand
Open each page, copy the text into a sheet, and compare it with the previous version you saved. It works for one rival once, and it breaks the first time somebody forgets to do it. For the manual method in full, read our competitor analysis guide.
Our competitor analysis guide walks through the manual process step by step.
How RivalIsm does it
RivalIsm reads the page, extracts title, headline, description, buttons, plans and prices, and stores the text. On the next visit it compares the two versions and shows what moved. You get the analysis once and the changes every day.